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Important criteria to consider when investing in a domain name!

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Important criteria to consider when investing in a domain name!

Post by Tarzan on Wed 06 Mar 2013, 2:57 pm

For a domain investment you should consider the following basics:

Buy only domains with the extension .com or .ccTLDs of the countries you want to make business in.

The extensions .net and .org are okay for private use as alternative, but not for investments or business foundations, because at the moment the world is only looking at .com.

Don’t follow the hype e. g. for .info, .me, .co and the new gTLDs. There is only coincidental money in it if you don’t know exactly what your success plan is.

Don’t follow the sales reports. Sales in high class domains happen seldom and randomly. (For other domains it's even more like a lottery.) The market is not very liquid. It doesn’t mean you will have the same luck only because a smart domain investor persuaded an inexperienced newbie with a big pocket for a high sales price.

Never sell a domain to domain investors. They will pay you only a lower price than what they expect they can earn with it themselves.
If you want to sell your domain, search for real businesses that are in need for that domain name or could commercialize it perfectly for their purposes.

Registrars and brokers will tell you to believe in your domains and wait for the long-term success. Don’t believe them, because they only want you to continue paying your registration fees. Instead check your portfolio regularly and kick out the junk. Don’t waste your money with useless domain names.

Before you buy a domain name think about what you want to do with it and be sure you can reach your targets with it, e. g.:

  • Website as business card and professional e-mail address ( Person@YourBusiness.com instead of Person@RandomInternetProvider.com)
  • Parking websites
  • Advertising payouts (e. g. with Google AdSense or affiliates)
  • Website leasing
  • Web design development
  • Building a community
  • Resale of domain names
  • Promoting your offline business
  • Selling your services through a website
  • Building a business with the internet domain
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Re: Important criteria to consider when investing in a domain name!

Post by Tarzan on Wed 06 Mar 2013, 2:59 pm

Choose your domain name very carefully and check if it meets the important criteria:

  • The name must be as short as possible.
  • Don’t include more than two words if possible.
  • Check the right spelling.
  • Don’t use hyphens.
  • Make sure your name it is not easy to misspell.
  • The name must be easy to pronounce and clear to understand.
  • The name must be easy to memorize. A lot of users have already problems to remember names consisting out of more than one word (or they just confuse the name with similar words).

  • The domain name must fit to the topic of the future content.
  • Nouns are better than verbs.
  • If you want to sell several specifications of an item, use plural nouns. Otherwise often singular nouns are better.
  • Because of the greater range American English is better than British English (except you offer products in the UK). Of course it’s even better if the American and British spelling is identical.
  • Internationalized Domain Names (IDN) are second quality, because you can reach only customers with special keyboards.

  • The competition is higher the more alternative TLDs are registered with the keyword what is good for future traffic expectations.
  • For the same reason it is good the more websites under alternative TLDs with the keyword are developed.
  • Pay attention that you don’t register a domain name with already registered trademarks or brands.
  • Use the traffic estimator of the Google Keyword Tool to find valuable keywords (high numbers of search requests, clicks and CPC).
  • Great adaptable names are GEOs (cities and countries), industries, products, services, professions, hobbies and widely used names (especially first and last names).
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Re: Important criteria to consider when investing in a domain name!

Post by SkyDriver on Thu 03 Oct 2013, 4:17 pm

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Re: Important criteria to consider when investing in a domain name!

Post by TechFreak on Fri 05 Dec 2014, 9:10 pm

10 Tips For Choosing A Domain Name For Your Business

Ready to move your business online? Be prepared – finding an effective, affordable and available domain name for your business can quickly turn into an exercise in compromise, disappointment and frustration. Be patient, flexible, and follow these 10 guidelines to find the best online address for your business.

http://www.business2community.com/tech-gadgets/10-tips-choosing-domain-name-business-01083896
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Re: Important criteria to consider when investing in a domain name!

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